deWiz Golf AB is building an IP portfolio for securing and increasing the value of its Intangible Assets
Hansson Thyresson was early trusted to work with all aspects of intellectual property services, such as patents, trademarks, and contracts.
deWiz Golf AB is an extremely interesting young technology company that has developed a golf training platform. It was founded by former European Tour pro, PGA of Sweden certified instructor and motor learning author, Markus Westerberg, and entrepreneur and technology business leader, Christian Bergh. The company’s mission is to help golfers around the world elevate their enjoyment of the game through innovative technology that accelerates the pace of learning. To accomplish this, deWiz has developed a revolutionary wearable technology that helps you analyze your swing motion. And what makes deWiz unique is when you break your preset parameters, deWiz generates a tickling electric pulse and audible alert in real time.
– It´s been one of the most exciting journeys in my patent attorney carrier. Starting from zero with two engaging and dedicated inventors, we’ve created an IP portfolio to protect the fantastic new device and to assist in the business development of the company. The product and services around deWiz continue to grow, as does the IP portfolio.
Anders Hansson, co-founder, and chairman of the board of Hansson Thyresson AB.
The development of the IP portfolio has been a continuous process where technical, legal, marketing and business aspects have evolved at different speeds and importance. The value of the IP portfolio and other Intangible Assets cannot be overestimated.
I can’t express enough the importance of having a homogeneous portfolio of patents and trademarks registered in a wide range of countries, partly to protect your invention, but especially when you need to increase the capital of the company and bring in investors. It costs a lot of money to apply for a patent, but the benefits outweigh the costs.
Christian Bergh CEO deWiz Golf AB
Markus Westerberg, co-founder and golf professional – responsible for the golf technique in the development work.
Thank you for stopping them
Not the most common words to hear from your biggest competitor in the industry. But it happened in Munich this spring. At BAUMA, the world’s leading construction machinery trade fair.
One of our clients, a market leader within their business segment, quickly identified a suspicious patent infringement in a competitor’s stand at BAUMA.
A direct call to one of our lawyers with a vast experience in coordinating global Intellectual Property disputes for a multi-national Swedish company had an immediate effect.
- Wednesday morning a German colleague met with the client at the fair. Together they looked at the competing product and agreed that this was an infringement. As a consequence thereof a senior German attorney immediately started working on a cease-and-desist letter. This letter was sent to the competitor’s headquarters at 10.30 pm on the same day, i.e. Wednesday, April 10. The due time for response was set to 11.00 am on Thursday, April 11, i.e. the very next morning.
- The competitor, who obviously was well prepared for the infringement accusation, at 11.30 am the following morning returned a 24-page long letter claiming that the patent should be null and void and, accordingly, there was no infringement.
- However, already at 9.30 am when the trade fair opened on Thursday morning, our client checked the competitor’s stand and found that the infringing product had been removed.
Shortly thereafter, a top executive of the largest and very serious competitor came over to our client and thanked them for keeping the business clean by taking action against infringers.
This action then became the talk of the day of this years’ BAUMA trade fair and made our client’s name known throughout the industry.
by Maria Frödin & Anders Hansson
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